PUT THE
PURPOSE
FIRST
and figure out the business next.
Selected Media Highlights
Noah is the CEO and Chairman of Acorns,
the financial wellness company that puts the real tools of wealth-making in everyone’s hands. Under his leadership, Acorns has become the largest subscription service in U.S. consumer finance, helping millions of everyday Americans save and invest over $30 billion for the future, often starting with just spare change.
A six-time and multi-exited entrepreneur, Noah has a track record of building consumer companies and products at the intersection of culture, technology, and impact. He founded shareholder advocacy platform Say, which serves companies like Tesla, music production company Soundproof, which signed producers like Quincy Jones, and Noise—a pioneering creative agency that helped define marketing for a new generation. At Noise, he led the creation of hundreds of products and campaigns, including: Facebook’s first-ever application; Chase +1, the first credit card designed to reward financial responsibility; and Vice’s music platform, Noisey.
Be original.
It’s way more
satisfying and
interesting.
It’s way more
satisfying and
interesting.
If you start
with the limits
rather than the vision then you end inside the
limits.
rather than the vision then you end inside the
limits.
But Noah’s work has always been about more than business—it’s about access. He has spent his career challenging systems that exclude people, whether in finance, media, or education, and rebuilding them to serve the next generation. His latest, soon-to-be-announced startup aims to bring transparency and power to the American taxpayer.
He has served on the board of VH1’s Save The Music Foundation and co-founded Give Kids Art, bringing arts education to underserved communities through Boys & Girls Clubs. He also made a multi-year endowment to the Department of Neurology at the University of California, San Francisco, supporting breakthrough research in migraine treatment.
He has served on the board of VH1’s Save The Music Foundation and co-founded Give Kids Art, bringing arts education to underserved communities through Boys & Girls Clubs. He also made a multi-year endowment to the Department of Neurology at the University of California, San Francisco, supporting breakthrough research in migraine treatment.
Noah is the co-author of Chasing Cool (Simon & Schuster), a book he authored with the CEO of Barneys, exploring the intersection of culture and commerce. Long before becoming a founder or CEO, he was a DJ as a kid growing up in New York City’s hip-hop scene—an experience that continues to shape his perspective on creativity and connecting with consumers. He was stage DJ for J. Lo, opened for various hip hop acts, and performed at nightclubs across NYC and arenas across the country.
Born and raised in the East Village, near where he still lives today, Noah is a graduate of Cornell University where he studied psychology and economics.
Born and raised in the East Village, near where he still lives today, Noah is a graduate of Cornell University where he studied psychology and economics.
Shut up and
let the work
speak.
let the work
speak.
In the Press — In the Press — In the Press — In the Press — In the Press — In the Press — In the Press — In the Press —
Investopedia Express podcast
Acorns Plants its Next Seeds for Growth
HIRE FOR
HUMOR
Because if you do not laugh at yourself then you do not see
yourself. And if you don’t see yourself how the hell can I?
Recognition — Recognition — Recognition — Recognition — Recognition — Recognition — Recognition — Recognition —
When the primary reason you go into the money business is to make money for yourself, then it will always be your money over the customer’s money.
The
Acorns Pledge
At Acorns, we promise to always do the right thing by you and your money.
And a core part of doing the right thing is, of course, not doing the wrong thing.
So here’s what Acorns doesn’t —
and will never
— do.
And a core part of doing the right thing is, of course, not doing the wrong thing.
So here’s what Acorns doesn’t —
and will never
— do.
protect
your
mission
at all costs
Hire people who are called to it personally and they will be grateful for the privilege to work on it.
It is a high honor to try to help people achieve financial wellness.
It is a high honor to try to help people achieve financial wellness.
Your total Potential hypothetical calculation is for illustrative purposes only and assumes an initial $15,000 investment and an 8% fixed annual rate of return with $5 daily contributions over a 45-year period.
