Acorns Matches Federal $1,000 Trump Account Investment for Employees’ Children
New benefit builds on Acorns’ leadership in kids’ financial wellness - where families have already invested over $779 million in children’s futures
IRVINE, Calif. and NEW YORK, February 4, 2026 — Acorns, the financial wellness company that has long advocated for starting investing early, today announced a new employee benefit to match the U.S. government’s $1,000 seed contribution for eligible children of Acorns employees.
This federal initiative, known as “Trump Accounts,” establishes a $1,000 investment from the U.S. Treasury for eligible children born between 2025 and 2028. By matching this contribution, families of Acorns employees will receive a total of $2,000 to help their child benefit from the power of compounding as early as possible. The benefit reflects Acorns’ core belief that financial wellness is built early, and that time—not timing—is the most powerful force in investing.
This benefit builds on a principle Acorns has not only championed—but put into practice at scale for years through Acorns Early, its smart money app, investing product, and debit card designed to help families raise money-smart kids. Through Acorns Early, families can invest for their children with built-in financial education and a 1% match on kids’ investment contributions up to $7,000, reinforcing positive money habits from the start. Since inception, Acorns Early has helped more than 1.2 million families in the U.S. invest in their children’s futures, underscoring the idea that financial confidence and wealth are built gradually, starting early.
“When it comes to financial wellness, time is the biggest advantage you can give a child. Starting at birth means even small investments have decades to grow. That’s the kind of head start we believe every child deserves - and it’s what we’ve been focused on from a product, financial education and customer experience standpoint for years,” said Noah Kerner, CEO and Chairman of Acorns.
Acorns was founded on the belief that early, consistent investing is one of the most powerful ways to build long-term wealth. For example, a $2,000 initial investment made at birth, combined with a $5 daily contribution, could grow to approximately $2.58 million by age 60 assuming an 8% annual return—illustrating the long-term impact of starting early and staying consistent.
By extending this philosophy to its own employees’ families, Acorns is reinforcing its role as a long-term advocate for financial wellness across every life stage—not just for customers, but for the next generation as well.
Media Contact: press@acorns.com
About Acorns
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving the needs of kids, teens, adults and parents. Named one of TIME's "World's Best Brands of 2024," Acorns has served over 14 million people, and helped customers save & invest over $27 billion dollars, much of it from spare change and small amounts.
Investment advisory products and services offered by Acorns Advisers, LLC ("Acorns"), an SEC Registered Investment Adviser. Brokerage products and services are provided by Acorns Securities, LLC, an SEC registered broker-dealer, Member FINRA/SIPC. Acorns Early Invest is an UTMA/UGMA investment account managed by an adult custodian until the minor beneficiary reaches the selected age of transfer, at which point the minor assumes control of the account assets. Money in a custodial account is the property of the minor. Acorns is not a bank. Banking services issued by Lincoln Savings Bank or nbkc bank, members FDIC. The Acorns Early card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International. For more information, visit www.acorns.com.
Customers in the Acorns Gold Subscription Plan (through either the Acorns or Acorns Early App) are automatically eligible for a 1% "Early Invest Match" promotion on deposits by the Customer of up to $7,000 a year per Early Invest Account. All funds must be held in the applicable Acorns Early Invest Account for at least four years of the Early Invest Match deposit date or until the beneficiary reaches the applicable Age of Transfer, whichever is earlier. The Early Invest Match will be subject to recapture by Acorns if funds are withdrawn from the Early Invest Account during the four year period, up to the amount for which a 1% Early Invest Match was received. The Early Invest Match will also be subject to recapture if a customer downgrades to a Subscription Plan with a lower monthly fee within this period. See full terms and conditions.
The compounding example is for illustrative purposes only and assumes an initial $2,000 investment with a 8% fixed annual rate of return with $5 daily contributions over a 60-year period. 8% annual return was selected as an arbitrary figure to show the potential of long-term investing and compound returns. Such results do not predict or represent the performance of any Acorns portfolio and do not take into consideration economic or market factors which can impact performance. Actual customers will achieve investment results materially different from those portrayed.
Acorns Early is not a bank. The Acorns Early Cards are issued by (1) nbkc bank, Member FDIC, pursuant to license from Visa U.S.A. Inc. or (2) Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International. Cardholder Terms and limits apply. Monthly charges apply until cancelled. Acorns Early has two tiers: Acorns Early Lite and Acorns Gold. An Acorns Gold subscription includes investment products accessible only through the separate Acorns app. For more information visit Acorns.com. Additional Acorns T&Cs apply.
