Acorns Accelerates Family Strategy with Acquisition of Zeta

Acorns Accelerates Family Product Strategy with Acquisition of Couples App Zeta

Acorns' fifth product acquisition in two years supports customers at every family life stage—from first steps to shared futures where couples invest and grow together

IRVINE, Calif., June 24, 2025 — Acorns, the financial wellness app for everyday Americans, today announced the asset acquisition of Zeta, a financial planning platform that provides tools and services for couples and families. This milestone supports Acorns’ vision of being a financial wellness system for the whole family, creating compound growth at every life stage. 

With this acquisition, Acorns welcomes Zeta cofounders Kevin Hopkins and Aditi Shekar to the team. They bring deep experience in the couples and family space, which is especially meaningful as Acorns accelerates its family product strategy. As an early investor in Zeta, Acorns has long believed in the startup’s mission to support shared financial journeys and improve financial outcomes for families. 

“Financial wellness evolves with every life stage, and this acquisition addresses a critical transition from singles to couples,” said Noah Kerner, CEO of Acorns. “We’re excited to make it easier for couples to grow their wealth together—with a shared plan for the long-term.”

This marks the fifth strategic acquisition in under two years for Acorns. In 2023, the financial wellness app purchased GoHenry, the leading money app for kids in the UK, and PixPay, Europe’s debit card for teens. Acorns acquired money management company, Chronifi, in 2024, and announced its acquisition of EarlyBird, a financial wellness app for families with kids, this spring. These moves reflect Acorns’ vision of being a financial wellness system for the whole family, creating compound growth at every life stage. 

“From the beginning, Noah and the Acorns team recognized that shared finances is a growing paradigm in the world of personal finance,” said Aditi Shekar, cofounder of Zeta. “This next chapter is about making it easier for people to be money partners—planning, investing, and growing together, with confidence.”

Existing Zeta customers are welcome to join Acorns and enjoy a full suite of financial wellness benefits. Financial terms of the transaction were not disclosed. For more information on how Acorns meets customers at every stage of life, visit www.acorns.com. 

About Acorns

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving the needs of kids, teens, adults, and parents. Named one of TIME’s “World’s Best Brands of 2024,” Acorns has served over 15.5 million people worldwide and helped customers save & invest over $26 billion dollars, much of it from spare change and small amounts.