2 min

Mark Rober Squirrel Video

Jan 24, 2023
in a nutshell
  • Acorns is built for long-term investing, because no matter how much (or how little) you have, the power of time can give your money a chance to grow.
  • Squirrels don’t put all their nuts in one place, they bury them all over, aka “diversification,” meaning your money is spread across a mix of assets.
  • One squirrel can collect over 10,000 acorns each year. Squirrels slowly build up their acorn fortune, one cheekful at a time, just like at Acorns.
Image of Acorns partnered with Mark Rober for Backyard Squirrelympics 3.0 to showcase how to invest like a squirrel. Watch the exclusive BTS footage here.
in a nutshell
  • Acorns is built for long-term investing, because no matter how much (or how little) you have, the power of time can give your money a chance to grow.
  • Squirrels don’t put all their nuts in one place, they bury them all over, aka “diversification,” meaning your money is spread across a mix of assets.
  • One squirrel can collect over 10,000 acorns each year. Squirrels slowly build up their acorn fortune, one cheekful at a time, just like at Acorns.

There’s no denying it — squirrels are nature’s greatest investor. And with the help of his over-engineered backyard mazes, Mark Rober has helped prove that squirrels are some of nature’s greatest athletes, too.

So we thought it only made sense for Acorns and Mark Rober to team up and showcase our bushy-tailed friends’ brains and brawn all at once. In Backyard Squirrelympics 3.0, Mark puts the squirrels up against their toughest challenge yet — each other! — and helps explain why it can make so much sense to invest like a squirrel.

What can squirrels teach us about money? 

Acorns was designed to help us humans follow in the (very tiny) footsteps of one of the greatest investors in the forest — the squirrel! Here’s what we’ve learned — and how Acorns can help you put those lessons into practice:

Long-term investing

Tiny can turn mighty with time. When a squirrel looks at an acorn, they don’t see a small nut. They see a giant oak in the making! All it takes is time.

Acorns is built for long-term investing, because no matter how much (or how little) you have, the power of time can give your money a chance to grow.

Diversification

Squirrels don’t put all their nuts in one place — they bury them all over! In investing, that’s called “diversification.” It means your money is spread across a mix of asset types — and it can help reduce risk, too.

And when you invest with Acorns, you’re investing in a diversified portfolio built by experts. And don’t worry about picking the right mix! We’ll recommend a portfolio matched to your money goals and automatically rebalance your investments as you go.

Compounding

Sometimes when a squirrel buries an acorn, it grows into an oak tree — and then that oak tree makes more acorns for that squirrel and all its little squirrel babies! 

That’s basically how “compounding” works — and why Acorns automatically reinvests your dividends and your gains. We know money can’t grow on trees, but it can grow on itself!

Try our compound interest calculator to see for yourself!

Slow and steady

One squirrel can collect over 10,000 acorns each year. That kind of stockpile doesn’t happen all at once! Squirrels slowly build up their acorn fortune, one cheekful at a time.

Acorns helps you invest at your own pace, too. Automatically add as little as $5 to your account every day, week, or month and you can give your money a chance to grow without busting your budget.

Bonus squirrel video

Speaking of “slow and steady,” Mark and his team filmed the squirrels in his backyard for 4 months in order to capture enough footage for his Backyard Squirrelympics video. That means that there are a ton of incredible squirrel clips that don’t make the final cut — and Mark was kind enough to share some of them exclusively with Acorns!

Not an Acorns user? Sign up in 5 minutes 

If you’re ready to start investing like a squirrel, Acorns is ready to help! Click here to sign up and start investing in just 5 minutes.

Paid non-client endorsement. Compensation provides an incentive for the promoter to positively endorse Acorns, material may be biased. Additional important disclosures at http://acorns.com/rober. 

Investing involves risk including the loss of principal. No investment strategy and no level of diversification or asset allocation can ensure profits or guarantee against losses. Compounding is the process in which an asset’s earnings are reinvested to generate additional earnings over time. Acorns clients may not experience compound returns and investment results will vary based on market volatility and fluctuating prices. There can be no assurance that Acorns' strategies will achieve growth.

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